8 - 10 April 2025 | ADW 2025

Promotions & Visibility

In order to maximise your presence during ADW, we offer you several media solutions to get the most out of your show participation.
Lead generation, branding, product launches, and generating traffic to your booth, we are happy to share our advice in how to achieve these objectives.
Our Sales team also offer a range of tailor-made packages to suite your company's individual marketing needs and budgets.

Branding

Escalator handrail stickers

Have your brand stop visitors in their tracks by placing stickers on the escalator banisters. They can be fully covered to give your company an extra lift. (Both sides of one escalator)
 

Video on booth

Video interview

A video item is perfect for demonstrating products, supplying information or sharing knowledge. We offer you the opportunity to record your own video item during the event and can arrange the entire production process. We will then promote your video via our various exhibition channels and provide it to you separately for sharing yourself.
 

Exposure tower

A true eye-catcher, this square exposure tower is perfect for branding or referrals as it is visible to visitors when they arrive and leave the exhibition. Depending on your wishes, we can print four of the same or four different sides.
 

Floor graphics

Attract the attention of visitors more than once by letting us print your brand or image on floor stickers in the entrance area. Let your imagination loose, with options ranging from a welcoming message, footsteps that show the route to your stand or even optical illusions.
 

Display banner on website

Attract attention in the build-up to the exhibition via a banner on our exhibition website. Your banner can be used throughout the year prior to the event and remains visible during the exhibition itself. This will highlight your presence among your target group and stimulate traffic to your website and/or stand location.
 

Restroom door sticker

The toilets at RAI can be branded in many different ways. Usually as a complete sponsor package.
 

Facade banner Hall 12

Go premium by presenting your brand on a large banner and attract the attention of exhibition visitors and passers-by.
 

Lanyards

By sponsoring the lanyards, your company will definitely get noticed. The lanyards will be handed out by our hostesses at the main entrance.

 

Banner frame entrance C

When using Entrance C, this position is a must-have! Available in various sizes, with the Large being the absolute maximum of what is possible there. The truss is assembled after which the banner is wrapped around it. Everything will then be rigged on the hanging points a little bit forward of the revolving doors.
 

Window sticker revolving door entrance C

Do you want to create the ultimate brand awareness? Brand the two doors of Entrance C! People will have no choice but to see your branding as they enter the building. All of the doors and windows will be branded with vinyl on both the inside and outside. For a nice finish, the actual revolving door windows are also branded.
 

Escalator advertisement Entrance C

These windows on the sides of the escalator are ideas for your message! Everyone will take these escalators at some time during the show, so great brand awareness guaranteed. Costs are per escalator.
 

Branding of cloakroom Entrance C

Brand a cloakroom to ensure that you attract the attention of all visitors who hand in or pick up their coat.
 

Stairway advertising

The Holland Restaurant stairway in the central area between Halls 10, 11 and 12 is so prominent, everyone will notice.
 

RAI LIVE Narrowcasting

Your chance to share a video or logo for 10, 20 or 30 seconds on screens throughout the ADW.
Please note that the screens have no sound.
 

Flag banner

Put the wind in your sails with these banner flags - a great way to highlight your brand to visitors at the exhibition entrance.
 

Leads

Logo in online exhibitor list on website

For extra visibility, include your company logo next to the name on the digital exhibitor list. The logo links directly to your company profile for additional information.
 

Exposure tower

A true eye-catcher, this square exposure tower is perfect for branding or referrals as it is visible to visitors when they arrive and leave the exhibition. Depending on your wishes, we can print four of the same or four different sides.
 

Display banner on website

Attract attention in the build-up to the exhibition via a banner on our exhibition website. Your banner can be used throughout the year prior to the event and remains visible during the exhibition itself. This will highlight your presence among your target group and stimulate traffic to your website and/or stand location.
 

Whitepaper

Your white paper in the spotlights of our online channels. A great opportunity to position your expertise on a specific topic to a wider audience which will generate leads by informing prospective customers about your specialism.
 

Promopoint: Placing a promotional object

Promote your brand by placing a marketing object of your choice near the main entrance. For example, a stickered or inflatable car can be a great way to attract attention and start a dialogue about your brand.
 

Social Media post

This format allows you to put a spotlight on your company. Use our Social Media network by posting a content piece via our page. The content is provided as a social media post; a short text combined with a visual.
 

Promopoint: Placing promotional object with flyerteam (max. 4 pers.)

Get the best of both worlds and have a flyer team hand out samples or flyers, send visitors to your stand and/or stimulate a dialogue with your eye-catching and attention-grabbing marketing object.
 

Advertorial in e-newsletter

Increase your visibility in the market and attract the attention of existing and potential clients via an advertorial in the digital exhibition newsletter. This is a good way to share knowledge and present your company's message, brand or product before and after the event.
 

Promopoint: Promotioneel flyerteam (max. 4 pers.)

Have a fully briefed team promote your brand, product or message. You can employ them to send visitors to your stand or start a dialogue about your brand. Handing out samples or flyers will bring arriving and departing visitors into contact with your brand as well.
 

Sales

Promopoint: Placing a promotional object

Promote your brand by placing a marketing object of your choice near the main entrance. For example, a stickered or inflatable car can be a great way to attract attention and start a dialogue about your brand.
 

Promopoint: Placing promotional object with flyerteam (max. 4 pers.)

Get the best of both worlds and have a flyer team hand out samples or flyers, send visitors to your stand and/or stimulate a dialogue with your eye-catching and attention-grabbing marketing object.
 

Highlighted product on homepage website

Do you have a product you wish to highlight? Feature it on the homepage of our exhibition website with the image linked directly to your company profile for additional information. Only a few products are highlighted simultaneously.
 

Advertorial in e-newsletter

Increase your visibility in the market and attract the attention of existing and potential clients via an advertorial in the digital exhibition newsletter. This is a good way to share knowledge and present your company's message, brand or product before and after the event.
 

Promopoint: Promotioneel flyerteam (max. 4 pers.)

Have a fully briefed team promote your brand, product or message. You can employ them to send visitors to your stand or start a dialogue about your brand. Handing out samples or flyers will bring arriving and departing visitors into contact with your brand as well.